Implicit Spillover: How Unconscious Associations Shape Consumer Choice

Name: Implicit Spillover: How Unconscious Associations Shape Consumer Choice
Start: 2026-09-25T02:00:00+00:00
End: 2026-09-25T03:00:00+00:00

Thursday, September 24, 2026, 7:00 PM PDT – 8:00 PM PDT

Escondido, CA

Hosted by The Social Study

Implicit Spillover: How Unconscious Associations Shape Consumer Choice

📅 Thursday, September 24, 2026⏰ Talk at 7:00 PM (Doors at 6:00 PM)📍 Escondido — San Diego🧠 Featuring Claudiu Dimofte, a professor of marketing focused on implicit consumer cognition, brand evaluation, and advertising. His work examines how consumers associate, transfer, and interpret cognitive and emotional responses across subtly connected concepts, illuminating broader implications for brand equity, consumer perception, and competitive strategy.Please note: The venue doesn’t have an age restriction, so everyone is welcome to join. Location details will be shared after registration.