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A Hundred Little Things: How Great Commercials Get Made

Thursday, October 29, 2026, 5:30 PM PDT – 7:30 PM PDT

Subterranean Coffee Boutique · 3764 30th St, San Diego, CA 92104, USA

Hosted by The One Club For Creativity San Diego

A Hundred Little Things: How Great Commercials Get Made

The secret to better commercials isn't one big idea. It's a hundred small right moves. Join commercial director Thierry Denis as he lifts the lid on how great spots actually get made. From prep to people to production, he'll share the thinking and habits that make the difference. Perfect for marketers, creatives, producers and directors who want to make better work, give better feedback, and get better results. Whether you make commercials or approve them, you'll leave with practical ideas, sharper instincts, and a clearer understanding of what happens between the brief and the final cut. Come curious. Leave better equipped for your next project. Pastries will be provided, but we encourage you to order a drink from our amazing venue as a thank you for hosting. Thursday, October 29 5:30-7:30pm Subterranean Coffee Boutique | 3764 30th Street • Non-Members $25 • Members $20 • Students $15

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