Ask the Experts: Business Hot Seat (An Interactive Session for Female Founders, by Female Founders)
Tuesday, November 3, 2026, 4:00 PM PST – 5:15 PM PST
Hera Hub San Diego · 6170 Cornerstone Ct E Suite 100, San Diego, CA 92121, USA
Hosted by Hera Hub
Building a business comes with big decisions, unexpected challenges, and plenty of questions. What if you could bring your biggest business challenge to a room of experienced advisors and walk away with a clearer path forward? Join Hera Hub during San Diego Startup Week 2026 for a high-energy, interactive session designed to help women founders tackle real business challenges with guidance from three experienced professionals who are entrepreneurs themselves. This isn't another panel where experts talk at you. It's your opportunity to ask questions, gain fresh perspectives and walk away with practical advice and solutions. Three Experts. Your Business Challenges. Three of Hera Hub's experienced business gurus, Ashley Feuerman, Esq. (Small Business Law), Allie Gibson (Branding Strategy & Messaging), and Jenna Stenderup (AI Search Visibility & AEO), will come together to offer complementary perspectives on the challenges entrepreneurs face when launching, operating, and scaling a business. As female founders, they understand firsthand the decisions, challenges, and opportunities that come with entrepreneurship. Having supported and advised one another throughout their own entrepreneurial journeys, they're bringing that same collaborative spirit to this workshop to share the lessons they’ve learned along the way. The session combines two engaging formats: Ask Me Anything: Bring your questions about entrepreneurship, protecting your business, building your brand, increasing your visibility, and the decisions keeping you up at night. Founder Hot Seats: Selected participants will have the opportunity to share a specific business challenge and receive real-time feedback, ideas, and collaborative problem-solving from all three experts. Meet Your Experts: Ashley Feuerman, Esq. - Business Attorney & Founder, Lady Lawpreneur Allie Gibson - Brand Strategist & Founder, Growth Story Marketing Agency Jenna Stenderup - Content Strategy, SEO & AI Search Visibility Whether you’re developing your first business idea, navigating the challenges of an early-stage startup, or looking to take your existing business to the next level, you'll benefit from the collective experience and expertise in the room. Come with questions. Leave with clarity, connections, and actionable next steps. Tuesday, November 3, 2026 4:00 to 5:15 PM Hera Hub Sorrento Valley, San Diego Make it a Startup Week doubleheader! We're conveniently located just a few miles from Mintz, making this the perfect opportunity to gain valuable business insights before heading to the Founders Showcase that evening. Founders at any stage of business development and members of the startup community are welcome at this free event. Examples of questions these experts can field: Allie Gibson How important is it to choose a niche and when should I do that? How do I find an audience for my products/services? When do I need a website and what should be on it? When is the right time to invest in professional branding? What does a website need to say in order to lead to more conversions? Ashley Feuerman What is the best entity structure for my business? Can I use AI for my business contracts? What contracts do I need for my business? How can I limit personal liability in my business? When do I need to create an LLC? Jenna Stenderup How can I check whether Google and AI tools like ChatGPT can find and accurately describe my business? Can I improve my search and AI visibility without completely rebuilding my website or changing all my social channels? Which website or content improvements should I prioritize for search and AI visibility if I have limited time or budget?