Branding, Marketing & Sales Group: The Decision to Buy with Sean Van Tyne
Tuesday, November 17, 2026, 9:00 AM PST – 10:00 AM PST
Virtual event
Hosted by Bright Business
Most B2B experts are hired to deliver a service. Very few get a seat at the table where growth decisions are made. The Branding, Marketing & Sales Group is where B2B experts team up to shift from delivering a service to being a factor of growth. Every 3rd Tuesday, 9:00 to 10:00 AM PT, online on Zoom. What we talk about Branding, marketing and sales, as one system. Every month our group leads and a guest speaker take a different angle: how a brand earns trust, how marketing turns attention into conversations, and how sales turns conversations into decisions. You're welcome to join the conversation. Bring a real challenge and we'll work it together. This month's workshop: The Decision to Buy Guest speaker Sean Van Tyne, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever and author of Easy to Use 2.0, walks us through the customer journey in the premium economy. Customers trade up in the few things that matter to them and trade down everywhere else, and the offer stuck in the middle gets squeezed. We'll look at who will pay more, which benefits justify it, and how to make your value clear in seconds. Your group leads Linda Carlberg, CEO & Founder, SpotSyt Florian Philippe, Brand Therapist Edgar A. Morales, Ghostwriter & Content Strategist Frances Naty Go, Website Systems Architect, Founder of Goldlilys Media Thank you for bringing quality content to the group every month. Who it's for B2B professionals in branding, marketing and sales, accountants, and fractional CFOs and COOs who want to build authority with business owners and decision-makers. How to join Register on this page to get the Zoom link. It's free. Join Bright Business We're building the Club in San Diego right now. Take a seat in San Diego or online and team up with fellow business experts, business owners and decision-makers. One seat per expertise, non-competing businesses. We track progress. Hosted by Florin Diumea, Founder of Bright Business. Stay Bright.