Building a Brand, Naturally: Lessons from San Diego Founders
Tuesday, November 3, 2026, 4:00 PM PST – 5:00 PM PST
3580 Carmel Mountain Rd suite 300, San Diego, CA 92130, USA
Hosted by Naturally San Diego

Every brand has a story—and plenty of lessons that never make it onto the label. Join moderator Matt Clifford, CEO of Backflip, a better-for-you cereal brand making breakfast fun again, and partner at Ampersand Growth Partners, for a candid conversation with San Diego natural products founders Emily Griffith of ’Lil Bucks, Susan Buckwalter Hartman of Recoup Beverage, and Robert Broome of Mooski. Part of Startup Week, this panel will go beyond the highlight reel to explore the wins, wrong turns, and pivotal decisions that shaped their journeys. Hear what these founders wish they’d known sooner, what they’d do differently, and what they’ve learned about building a brand. Whether you’re exploring a product idea, growing an emerging brand, or simply curious about the people behind natural products, join us for honest stories and practical insights. Stay afterward for a reception hosted by Mintz and connect with fellow attendees.