Building the Future of Coffee: A Founder Conversation & Excelsa Tasting
Friday, November 6, 2026, 4:30 PM PST – 6:00 PM PST
Excelsa Coffee, inc. · 4796 Niagara Ave, San Diego, CA 92107, USA
Hosted by Olin Patterson
What does it take to build a company around an overlooked coffee species? Join Excelsa Coffee co-founder and CEO Olin Patterson at our Ocean Beach cafe for a candid founder conversation and a guided tasting, held inside the space where we're building the business. We'll cover the practical side of launching a new product category: sourcing directly from growers, product development, educating customers about something they've never tried, and scaling distribution. Then you'll taste Excelsa yourself and talk through how the product came together. Agenda (90 minutes): Check-in, coffee, and introductions Founder story and lessons from building Excelsa Coffee Guided Excelsa tasting and product-development discussion Audience Q&A Networking Who should come: founders, food and beverage operators, climate and agriculture entrepreneurs, investors, and anyone curious about building a consumer product from the ground up. Free admission. Tasting included. Space is limited, so please RSVP. Part of San Diego Startup Week 2026. #SDSW