Costa Mesa Bright Business Club: Monthly Founders and Experts Collaborative Meeting
Thursday, March 18, 2027, 9:00 AM PDT – 11:00 AM PDT
Serendipity Labs - Costa Mesa Pacific Arts Plaza · 3200 Park Center Dr 14th & 15th Floors, Costa Mesa, CA 92626, USA
Hosted by Bright Business
Costa Mesa Bright Business Club · March 2027 Topic 8 of 12: Communication Strategy: Branding, Marketing & Sales What do they say when you’re not in the room? Brand, marketing and sales only work when they tell the same story. Celebrating Orange County: people, places, opportunities. This month's banner features Segerstrom Center for the Arts, Costa Mesa. Short Summary: A curated, non-competing collaborative table where growth-stage founders ($1M+) and B2B fractional leaders align brand, marketing, and sales into one story, solve scaling bottlenecks, and stay accountable. This month: "Your brand is what people say about you when you are not in the room." The Opportunity: We Are Building the Room We are actively curating and assembling the core table for the Costa Mesa Bright Business Club. This is not a giant networking mixer, a lecture, or a passive webinar. It is an intentional, non-competing working boardroom capped strictly at 15 to 20 seats, operating under a strict one-seat-per-discipline model. For Business Owners & Founders ($1M+): An opportunity to put an experienced sounding board of fractional executives and peers around your business. You get monthly diagnostic feedback on your operations, decision architecture, and valuation roadmap, backed by systematic follow-through. For B2B Experts & Fractional Leaders (CEOs, CFOs, CMOs, Ops Specialists): An opportunity to lock in your category seat before it closes. You build genuine authority in front of growth-stage companies by demonstrating strategic problem-solving, never by cold pitching. For Both: A trusted peer environment where you work on the business with people who hold you accountable to what you commit to doing. About Bright Business Club Most business owners don't struggle from a lack of ambition or ideas. Once a company reaches $1M and beyond, the bottlenecks shift: operational drag, process breakdowns, founder over-reliance, and slow decision velocity. Bright Business sits right at the intersection of an executive peer advisory board and an accountability engine. Integrated with the Bright Business Operating System and our AI Bright Brain, we keep members focused between meetings so key initiatives don't get lost in day-to-day noise. What Happens in the Room (The 3-Part Agenda) 1. Accountability & Performance Review We review decisions and milestones committed during the previous cycle. Where did execution stall? What moved the needle? Backed by the Bright Brain, members maintain genuine transparency on what actually gets completed. 2. Operating System Roundtable: Communication Strategy: Branding, Marketing & Sales An active, peer-driven discussion, not a slide deck presentation. This month we break down Communication Strategy: Branding, Marketing & Sales: Aligning brand, marketing, and sales around one consistent story. Auditing what customers actually say about the business when you are not in the room. Fixing message drift across the team, the website, and sales conversations. 3. The Live Business Challenge A spotlight member or guest brings an immediate, unsolved operational roadblock to the center of the table. The room tests assumptions, diagnoses leverage points, and builds an actionable execution path forward. Who Belongs at the Table To maintain high conversational density and practical ROI, attendance is curated: Growth-Stage Founders & Owners ($1M+ Revenue): Businesses in active growth mode dealing with operational scaling, team structure, and positioning for an eventual exit. Fractional Executives & B2B Specialists: Fractional CEOs, CFOs, CMOs, sales directors, and ops specialists with a track record of scaling operating companies. Non-Competing Environment: Only one business per specialty/industry is allowed in the room to ensure open, confidential discussion. Exclusive Location Partner Perk: Serendipity Labs Through our partnership with Serendipity Labs Costa Mesa, attendees and members can access an exclusive promotion: Sign up for a 12-month dedicated office agreement and receive 50% off your first two months. (Inquire directly with the on-site Serendipity Labs team during the meeting.) Event Details & RSVP Date: Thursday, March 18, 2027 Time: 9:00 AM – 11:00 AM PT Venue: Serendipity Labs, 3200 Park Center Dr, 14th & 15th Floors, Costa Mesa, CA 92626 Club Lead: Florin Diumea, Founder, Bright Business · Host & Venue Partner: Serendipity Labs Attendance: Strictly capped at 15–20 seats. One complimentary guest visit per club. 👉 Reserve your seat at the table using the button on this page.
Speakers
Frank J. Garcia
CEO at InsuranceKO
★ Integrity, Collaboration, Innovation, Operational Excellence, Listening & Putting Your Needs & Goals 1st are Our Core Values ★ Clients Include the National Creditors Connection Inc., Fleet Services Inc., Chamberlain Backhoe, David Alley DDS, Multiple Environmental Service Firms & Many More Professionals! ★ ★ Treating You & Your Business as if You are Family ★ √ Looking for Group Healthcare Benefits Plans & Risk Protection using the advantages of Life & Hybrid Hybrid Life Insurance & Long-Term Care with a Cash Value that best meets your needs & goals? √ Want to work with an insurance…
Eric Morley
Co-Founder | COO at Blue C
I am the passionate Co-Founder and COO of Blue C, a California-based Branding and Creative Marketing Agency. Our beliefs are that branding and marketing are a series of systems for success that are interlocked and begin with brand clarity. Since launching Blue C in 1998, I have been helping companies across B2C and B2B segments create brand strategy and Clarity, Strategic design initiatives, Content creation and content marketing, Creative campaign development and digital marketing strategies with the primary goal of outperforming the other brands within their segment. The Blue C team has…
Darren Renna
CEO at Rennassance Wealth
Maisen Knight
AVP at Heffernan Insurance Brokers
Former elite athlete and proven sales leader with 7+ years of experience driving revenue and building strong client relationships across healthcare, real estate, and lifestyle markets. I’m committed to serving others, leading with clarity, and delivering meaningful value to both clients and communities. My work is rooted in performance, people development, and purpose. Supported by a genuine passion for mentorship and philanthropic impact. I focus on elevating standards, strengthening partnerships, and producing results that create long-term value.