FROM AI TO ROI | for CEOs and senior Leaders
Thursday, October 8, 2026, 9:00 AM PDT – 10:00 AM PDT
Virtual event
Hosted by Antony Art
FROM AI TO ROI Or why your AI transformation is failing. This webinar is for CEOs, founders, and senior leaders responsible for AI transformation. Max Irisov - HBS alumnus, ex-Accenture Partner & KFC Europe’s Chief Technology & Data Officer. Strategist and operator with 20+ years of experience in large-scale technology and digital transformations. Antony Art - ex-Accenture, PhD, serial entrepreneur, co-founder of Neuroiam, and strategy consultant working at the intersection of AI, organizational design, and human performance. Most companies are already using AI. Processes are getting faster. But faster work does not automatically mean higher value. Most AI transformations fail for the same reason: companies add AI without redesigning how the business actually works. That is what we are going to unpack. We approach AI transformation through the lens of our proprietary NORTH framework. And we will answer one practical question: How do you turn AI into measurable business value? We will look at where AI can create revenue, reduce costs, and increase speed - and what needs to change in processes, roles, and management to actually capture that value. This is not a webinar about AI tools. It is about how to redesign a business where AI actually works. Every participant will also get access to Oper8 - a model for quickly pressure-testing an AI initiative before you invest money, people, and management attention into it.