How to Build a Profitable Personal Brand Through Social Media & IRL Events
Friday, November 6, 2026, 9:30 AM PST – 11:00 AM PST
Bivouac Adventure Lodge: Cider Bar, Coffee Shop, & General Store · 3980 30th St, San Diego, CA 92104, USA
Hosted by Amanda Escarcega
This is for those who are serious about building a personal brand that actually makes money using social media + IRL (in real life) events. 🔥 WHAT THIS WORKSHOP IS ABOUT What if your next client, business partnership, speaking opportunity, or revenue stream didn't come from just from posting more on Instagram? What if you could leverage your online presence AND real world relationships to build a personal brand that creates opportunities and generates revenue? Join us for an interactive workshop designed for entrepreneurs, coaches, consultants, and service providers who want to turn their expertise, personality, and reputation into a profitable personal brand. We'll explore how to bring your online and offline worlds together to build a brand people recognize, trust, remember, and want to do business with. WHAT YOU'LL LEARN ✨ Build a Personal Brand People Remember Discover what you want to be known for, how to differentiate yourself, and how to position yourself beyond the business you currently run. ✨ Leverage Social Media as Your Digital Business Card Learn how to use content to establish authority, build credibility, attract your ideal audience, and create demand. ✨ Turn In Person Experiences Into Business Opportunities Explore how to use networking, workshops, intimate events, and speaking opportunities to build relationships and accelerate your brand. ✨ Connect Your Online and Offline Presence Learn how to turn social media connections into real world relationships, and how to turn in person experiences into content, visibility, and new opportunities online. ✨ Explore New Ways to Monetize Your Personal Brand From clients and services to speaking, partnerships, sponsorships, workshops, and events, discover how your personal brand can create multiple revenue opportunities. WHO SHOULD ATTEND? This workshop is for those who: • Already have a business, expertise, or service they want to grow. • Want to build a personal brand and learn how to monetize it. • Want to become more visible and recognized in their industry. • Are tired of relying solely on social media to generate business. • Want to build meaningful connections and relationships that lead to opportunities. • Are interested in creating additional revenue streams through their personal brand. • Know they have more to offer and are ready to expand beyond what they're currently doing. You don't need a massive following. You need a brand people remember and a strategy for turning relationships into opportunities. Come ready to think bigger about your visibility, your network, and what's possible when you build your brand both online and offline. Your personal brand is an asset, start treating it like one! ⚡ IMPORTANT Spots are limited to keep this focused and high-level. 📍 LOCATION Bivouac in North Park 3980 30th st. San Diego 92104 🕒 DATE & TIME Friday November 6th 9:30 AM – 11:00 AM Please arrive on time and grab a coffee, tea or matcha :)