Know Your Phase: The Startup Lifecycle Masterclass with Gregory Shepard
Tuesday, August 11, 2026, 6:00 PM PDT – 8:00 PM PDT
Estancia La Jolla Hotel & Spa · 9700 N Torrey Pines Rd, La Jolla, CA 92037, USA, San Diego, CA
Hosted by Gregory Shepard
Most founders fail because they do the right things in the wrong phase.Gregory Shepard, a 12-time founder, Fulbright Scholar, United Nations speaker, and author of The Startup Lifecycle, ran a $500K study of more than 4,800 founders to understand why startups fail and what the ones that exit do differently.In this two-hour, in-person masterclass, you will locate your startup on the 7-phase Startup Lifecycle, learn exactly what to do (and what to skip) in your current phase, see the pre-written playbook for moving from vision to exit, and work through Greg's frameworks live with open…