Make Every Introduction Count : How to Deliver a 30-Second Commercial That Opens Doors
Wednesday, August 26, 2026, 9:30 AM MST – 10:45 AM MST
Virtual event
Hosted by Heather Gipson
If your team is struggling to generate qualified opportunities, relying on referrals, or spending too much time chasing prospects who never make a decision, this live workshop will help identify what a good opening introduction looks, feels, and sounds like. This workshop is a working room. Have your favorite writing tools - that don't block the screen. You'll draft - refine - practice your 30-sec commercial. Join link will be sent in a calendar invite the day before. What You'll Create & Learn You're unique 30 sec commercial that your prospects respond to Learn to engage prospects in a way that encourages dialogue rather than resistance. Improve Qualification Early Opening questions to uncover pain Why This? Why Now? Many salespeople avoid prospecting because they associate it with rejection, pressure, or uncomfortable conversations. As a result, pipelines become inconsistent, forecasting suffers, and revenue growth becomes unpredictable. At the same time, today's buyers are overwhelmed with outreach and have become increasingly resistant to traditional sales tactics. To succeed, sales professionals need a prospecting approach that builds trust, creates curiosity, and uncovers real opportunities—without pressure. The Business Impact When salespeople follow a proven prospecting process, they spend less time chasing unqualified opportunities and more time engaging prospects who are willing and able to make decisions. This workshop will help you create a prospecting strategy that drives more conversations, better opportunities, and stronger sales results.