Make People Care: Storytelling for Founders & Leaders
Tuesday, December 1, 2026, 9:00 AM PST – 9:55 AM PST
Virtual event
Hosted by Antony Art
How to inspire people about your business, be it investors, employees, potential hires or simply spectators on social media? You can spend 20 minutes explaining your business, your vision, or your next big idea and still leave people completely unmoved. Or you can tell one story that makes everything click. Here's the surprising part: you probably already have that story. It might be a difficult decision, a mistake, or a conversation you almost forgot. You don't need an extraordinary life or a grand Hero's Journey. You just need to know what to look for and how to tell it. And it's much easier than you might think. We're bringing together two perspectives: an entrepreneur who uses storytelling in business and a storytelling coach who helps people discover and shape their stories. And we'll start with something real: how Artem helped Antony discover, craft, and tell his own story. You'll see what that process looks like and how a story can change the way people respond. Here's what we'll explore: • A real story, from start to finish. How an entrepreneur's experience becomes a compelling story and how that story affects listeners. • Find your own stories. A practical exercise to uncover meaningful moments you can use on your own or with your team. • Learn how to craft them. A step-by-step process for turning those moments into stories people actually care about. • Take the tools with you. Practical resources to keep developing your storytelling skills without complicated frameworks. Who is this for? Founders, entrepreneurs, managers, and business leaders who want their ideas to resonate with people, not just reach them. Whether you're pitching investors, building partnerships, or inspiring your team, a good story can communicate what facts and presentations alone often can't. Meet your hosts: Antony Art Entrepreneur, co-founder of Neuroiam, and business transformation consultant. Artem Mushin-Makedonskiy Founder of Historia Academy. Storytelling coach who has been working with stories since 2019 and has advised more than 200 entrepreneurs and organizations. Together, we'll explore how real business experiences become stories people remember. You already have stories worth telling. Come learn how to make them matter.