OC — Communication Matrix
Thursday, February 19, 2026, 9:00 AM PST – 11:00 AM PST
Serendipity Labs - Costa Mesa Pacific Arts Plaza · 3200 Park Center Dr 14th & 15th Floors, Costa Mesa, CA 92626, USA, Costa Mesa, California
Hosted by Bright Business
The Communication Matrix: Building Value through Branding, Marketing, and Sales The Interactive MissionMost business owners treat branding, marketing, and sales as three separate chores. At Bright Business, we look at them as one fluid system—The Communication Matrix.This month, we aren't just presenting a topic; we are brainstorming your growth. We will work together through three critical matrices to move your business from a "product" to a "valuable asset." The Three-Matrix Framework 1. The Brand Equity Matrix: From Product to Valuation[ml][ul][li indent=0 align=left]The Goal: Moving…