Story-Selling Method
Tuesday, November 3, 2026, 11:00 AM PST – 12:00 PM PST
Virtual event
Hosted by SBDC San Diego & Imperial Valley
People may forget facts and features, but they remember stories The most successful businesses know how to use storytelling to build trust, create emotional connections, and inspire customers to take action. In this workshop, you'll learn how to transform your marketing from simply promoting products and services to telling stories that resonate with your audience and drive sales. Whether you're speaking to customers in person, creating content online, pitching your business, or writing marketing materials, storytelling can help you stand out in a crowded marketplace. Discover a practical framework for identifying and sharing the stories behind your business, your customers, and your brand in a way that feels authentic and compelling. ATTENDEES WILL LEARN: Why storytelling is one of the most effective marketing and sales tools How to identify the stories that matter most to your audience A simple framework for crafting stories that connect and convert How to use storytelling in presentations, networking, social media, and sales conversations Techniques for building trust and credibility through authentic stories TOPICS COVERED The psychology behind storytelling and decision-making Key elements of a compelling business story Customer success stories and testimonials that sell Common storytelling mistakes and how to avoid them Turning everyday experiences into powerful marketing content Using stories to strengthen your brand and increase customer engagement Whether you're an entrepreneur, business owner, or marketing professional, you'll leave with practical tools to tell your story more effectively and turn meaningful connections into business growth.