TJ-Communication Matrix
Monday, March 9, 2026, 4:30 PM PDT – 7:00 PM PDT
ArkusNexus (MIND Hub) · Suchiate 13, Revolucion, 22015 Tijuana, B.C., Mexico, Tijuana, Baja California
Hosted by Fern Lam Arredondo

The Communication Matrix: Building Value through Branding, Marketing, and Sales The Interactive MissionMost business owners treat branding, marketing, and sales as three separate chores. At Bright Business, we look at them as one fluid system—The Communication Matrix.This month, we aren't just presenting a topic; we are brainstorming your growth. We will work together through three critical matrices to move your business from a "product" to a "valuable asset." Guest Speaker: Eddie Signaigo The Three-Matrix Framework 1. The Brand Equity Matrix: From Product to Valuation[ml][ul][li indent=0…