Implicit Spillover: How Unconscious Associations Shape Consumer Choice
Thursday, November 5, 2026, 7:00 PM PST – 8:00 PM PST
San Diego, CA
Hosted by The Social Study
📅 Thursday, November 5, 2026 ⏰ Talk at 7:00 PM (Doors at 6:00 PM) 📍 University Heights — San Diego 🧠 Featuring Claudiu Dimofte, a professor of marketing focused on implicit consumer cognition, brand evaluation, and advertising. His work examines how consumers associate, transfer, and interpret cognitive and emotional responses across subtly connected concepts, illuminating broader implications for brand equity, consumer perception, and competitive strategy. Please note: The venue doesn’t have an age restriction, so everyone is welcome to join. Location details will be shared after registration.