Promo codes
Create discount codes for your paid events.
Create discount codes to offer deals on tickets. Great for early birds, special offers, or loyalty.
Create a promo code
- Go to your event and click Tickets or Promotions
- Click Create promo code or Add code
- Fill in:
- Code - What text will people enter? (e.g., "EARLYBIRD20")
- Discount type - Percentage off or fixed dollar amount
- Discount value - How much off? (e.g., 20% or $10)
- Applies to - Which ticket types can use this code?
- Usage limit - How many times can it be used? (optional, leave blank for unlimited)
- Expiration date (optional) - When does the code expire?
- Internal note (optional) - A note for your own team. Guests never see it.
- Click Save
Discount types
Percentage off - "20% off" applies to any ticket price.
Fixed amount - "$10 off" subtracts a fixed amount from the ticket price.
Apply to specific tickets
You can make a code work on:
- All ticket types
- Just one ticket type
- Multiple specific types
For example: Create an "STUDENT20" code that only works on the $50 ticket type.
Usage limits
Unlimited - Leave blank. Anyone can use the code as many times as they want.
Limited - Set a number. The code stops working once it's used that many times.
Example: "EARLYBIRD50" with limit 10 means only 10 people can use it.
Internal notes
A code like SUMMER20 does not say who you sent it to or why it exists. Add an
internal note and the answer sits next to the code in your dashboard: which
partner it went to, what you promised them, why a retired code is still listed.
Only your team sees the note. It never appears at checkout, in a confirmation
email, or on anyone's receipt, so you can write a partner's name or the terms
you agreed.
Notes are up to 500 characters. You can add or change one at any time, and
editing a note does not affect a code that is already in use.
Expiration
Set an expiration date if you want the code to stop working on a certain date. Great for time-sensitive offers.
Share your code
Promote the code:
- Email it to your audience
- Post on social media
- Include in event descriptions
View code usage
See how many times each code has been used in your event dashboard:
- Go to your event
- Click Promo codes or Promotions
- View usage for each active code
Tips
- Use clear, memorable code names (EARLYBIRD, FRIENDS, SPEAKER)
- Set expiration dates for limited offers
- Track which codes drive the most sales
- You can disable a code anytime without deleting it
- Codes work at checkout, where attendees enter them when buying
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